Hotel Data Conference

Organized by STR and Hotel News Now, this annual conference provides data-driven analytics and market intelligence for the global hotel industry. The event consistently sells out, drawing more than 1,500 attendees – including hotel owners, investors, brand executives, and revenue specialists – to Nashville, Tennessee, each August. Its core focus is translating complex performance data into actionable business decisions. The agenda moves from general sessions and expert-led panels to granular breakout discussions, including specialized "data dash" presentations and advanced "data dive" analyses. These sessions cover hotel benchmarking, forecasting, and revenue management strategies alongside the impact of emerging technologies and economic factors on the sector. Through a combination of technical content, networking, and technology demonstrations, the conference equips attendees with strategies for investment planning and operational optimization.