TOURIST GUIDE OF GREECE

An Athens-based publisher and promotional body for the Greek tourism industry since 1972. The organization represents Greek tourist enterprises at major international exhibitions, designing and managing national display stands at key events like WTM-London, ITB-Berlin, and MITT-Moscow. Its presence at ITB-Berlin has been continuous for more than 30 years, a core part of its mission to connect the Greek market with global tour operators and agents. Beyond its event work, the company produces two key publications – a professional English edition distributed to foreign tour operators and Greek National Tourist Organization offices abroad, and a separate Greek edition to assist the domestic public with travel planning. The organization works directly with clients that include Regional Tourist Boards and the Ministries of Tourism and Culture, functioning as a central facilitator for the country's travel sector. Its focus is on creating industry connections and providing reliable market information, rather than selling tours directly to individual travelers.