Visit Austin is the city’s official tourism board and convention bureau, responsible for promoting its identity as the "Live Music Capital of the World®." The organization markets major festivals like SXSW and Austin City Limits and highlights the city’s growing culinary reputation. Alongside this promotional work, a key function is attracting conventions and corporate travel to the Austin Convention Center. Travelers can find official maps, guides, and event information through its main website, AustinTexas.org, or in person at the downtown Visitor Center.
