Phocuswright Europe

An annual travel technology conference held each June in Barcelona, Phocuswright Europe convenes more than 600 C-level executives and decision-makers from the global tourism and hospitality sectors. The program addresses the intersection of technology, strategy, and market disruption through a series of keynotes, high-level interviews, and industry debates. Discussions focus on generative AI, digital identity, and sustainability, alongside shifts in consumer behavior and travel distribution. A central feature is the Global Startup Pitch, which provides a platform for new ventures in travel technology, while the agenda also includes educational breakouts and intimate industry roundtables. Standard tickets are priced around €1095, with specific rates for startups and group bookings. In a significant commitment to environmental responsibility, the organization offsets the carbon footprint for the entire event – including all attendee travel and on-site emissions.