The central B2B platform for the global travel industry, ITB Berlin convenes nearly 100,000 trade visitors and more than 5,500 exhibitors from 170 countries each March. Since its founding in 1966, the event has served as a primary hub for networking, initiating business, and navigating industry trends. Participants represent the entire tourism value chain, including hotels, tourist boards, tour operators, airlines, and technology providers. The massive show floor at Messe Berlin organizes exhibitors by both geographic region and distinct market segments – from Adventure Tourism and Luxury Travel to dedicated stages for Travel Technology. Running parallel to the exhibition is the ITB Berlin Convention, a think tank where over 24,000 participants gather as experts from business and science address pressing industry challenges like artificial intelligence, climate-neutral travel, and social responsibility. The organization also operates satellite events in China, India, and Singapore, with a new show planned for Mexico in 2026.
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