WTM Africa

An annual business-to-business exhibition for Africa’s inbound and outbound travel industry, held each April at the Cape Town International Convention Centre. WTM Africa serves as a central marketplace connecting a global audience of travel professionals, hosted buyers, and media from nearly 100 countries. The event’s format is built to generate business – primarily through a large-scale exhibition floor and tens of thousands of pre-scheduled one-on-one appointments. The program addresses key industry sectors, from leisure and luxury travel to MICE, aviation, and technology. It also hosts several co-located events, including the Africa Tourism Investment Conference and the Travel Tech Conference. A strong focus on responsible tourism is underscored by the annual Responsible Tourism Awards, which recognize sustainable practices across the continent. The agenda features workshops, panel discussions, and theme-based mini-conferences designed to provide actionable insights for industry professionals. General registration is often free for early registrants, with varied pricing for specific conferences and exhibitor packages.