IPW

The leading international inbound travel trade show for the United States, IPW functions as a commercial marketplace designed to increase travel to and within the country. Organized by the U.S. Travel Association, the event connects American travel exhibitors – including destinations, hotels, attractions, and transport companies – with a global network of travel buyers and media from more than 70 countries. The conference operates on a highly structured, appointment-based format. Over three days, tens of thousands of pre-scheduled business meetings take place, collectively generating billions of dollars in future travel. Past events have driven over $5.7 billion in bookings and are projected to bring nearly 11 million international visitors to the U.S. Held annually, the five-day event rotates its host city across the country, attracting approximately 5,000 to 6,000 delegates. The agenda supplements the core business appointments with sponsored networking events, press conferences, and a dedicated Media Marketplace. This concentrated format consistently influences purchasing decisions, with more than half of attending buyers reporting they book U.S. destinations they had not previously considered.