Africa's Travel Indaba

Annual tourism marketing event held each May in Durban, South Africa, serving as one of the continent’s primary platforms for connecting African tourism products with a global market. Owned by South African Tourism, the conference convenes thousands of exhibitors from across Africa, alongside more than 1,000 international buyers from over 50 countries, media, and policymakers. The format is built to facilitate direct business and high-level strategy. A dedicated Business Opportunity Networking Day (BONDay) runs alongside extensive exhibition halls, investment seminars, and a dialogue among African Tourism Ministers. The core objective is to create market access for African leisure tourism operators – particularly small and medium enterprises – and to drive collaborative growth within the sector. This focus on economic development generates substantial activity for its host city and province, reinforcing the continent’s position in the global travel industry.