European Tour Operators Association

The European Tour Operators Association (ETOA), established in 1989, is a prominent trade association dedicated to fostering a sustainable and prosperous business environment for tourism across Europe. Representing over 1,100 organizations – from global brands to independent businesses – ETOA acts as a powerful voice for tour operators, wholesalers, destination management companies, and their suppliers across 63 origin markets. ETOA’s core mission centers on connecting, supporting, and informing its membership. It conducts robust lobbying efforts at local, national, and European levels on critical legislative issues such as visas, taxation, and the Package Travel Directive, advocating for policies that promote fair competition and growth. The association designs and delivers high-value B2B events, both online and in-person, utilizing a sophisticated appointment matching system that facilitated 60,000 business appointments in 2022. It also provides members with market intelligence, research, and webinars. With offices in Brussels and London, and representation in Italy, Spain, and France, ETOA participates in EU-funded projects, contributing expertise in sustainability, digitalization for SMEs, and market access for international visitors. In 2020, ETOA declared a climate emergency and published a climate action plan, underscoring its commitment to responsible tourism.