Shing Yoong

Shing Yoong is a travel blogger and freelance writer behind the UK-based platform, The Culture Map. Her work explores global diversity through adventurous activities and immersive cultural experiences. She documents her journeys with a focus on practical detail, offering in-depth itineraries and destination guides. This early appreciation for cultural differences, cultivated through her upbringing with an Irish mother and Chinese father, profoundly shapes her travel philosophy. Yoong holds a BA in Creative Writing and an MA in Human Rights and Social Justice; these academic backgrounds inform her nuanced approach to global cultures. On The Culture Map, her writing delves into a wide range of topics, from outdoor pursuits like hiking and nature exploration to urban themes such as architecture and local cuisine. Her expertise spans over sixty countries across six continents, though she specializes in Scandinavia and Arctic regions – including Norway, Iceland, and Svalbard – often focusing on their unique landscapes and cultural heritage. Her coverage also extends to less-visited destinations such as Kyrgyzstan. Through her writing, Yoong consistently emphasizes that travel can foster deeper understanding and connection between diverse peoples, often highlighting the value of gathering memories over material possessions.

English