The Monterey County Convention & Visitors Bureau (MCCVB) is the official organization marketing the region, known to the public as 'See Monterey.' Its scope extends beyond the city to include Carmel-by-the-Sea, Big Sur, and the Salinas Valley. The See Monterey website is the primary resource for travelers, with comprehensive guides to lodging, dining, attractions, and sample itineraries. In addition to its digital presence, the bureau maintains visitor centers at the Monterey Regional Airport and Fisherman's Wharf and promotes responsible travel through its 'Sustainable Moments' initiative. These official channels are the most direct starting point for planning a trip.
