St. Augustine, Ponte Vedra

The St. Augustine, Ponte Vedra and The Beaches Visitors & Convention Bureau, also known as Florida's Historic Coast, functions as the official destination marketing organization for St. Johns County. This not-for-profit entity strategically brands and markets the region globally, positioning it as a key destination for leisure, convention, and business travel. The Bureau highlights the area's diverse offerings for consumers, meeting planners, the travel trade, media, and the local community, while also supporting partners in promoting their individual businesses. The Bureau showcases the distinct blend of centuries-old history, exceptional golf, and forty-two miles of Atlantic beaches that define St. Augustine, Ponte Vedra, and the surrounding coast. Visitors can explore historic landmarks such as the Castillo de San Marcos and the Fountain of Youth Archaeological Park, experience Ponte Vedra's established reputation as a golf and tennis hub, and enjoy a dynamic culinary scene. To support travelers, the Bureau offers comprehensive information services, including free travel planners, detailed event calendars, and insights into attractions, tours, and accommodations. An AI-powered "Know-It-All Assistant" further enhances the visitor experience. With an emphasis on natural beauty and a deliberate avoidance of high-rise development, the destination provides travelers with a sense of timelessness and coastal serenity.