Lia Batkin

Co-founder of In the Know Experiences (ITKE), Lia Batkin established the bespoke travel agency in 2007 with Seth Kaplan. Her approach centers on creating highly personalized and immersive travel experiences for discerning, often younger, travelers. Batkin crafts itineraries that extend beyond conventional bookings, leveraging an extensive network to secure insider access to exclusive events, nightlife, and cultural happenings worldwide. This method stems from her background in upscale publishing with magazines like Niche Media, Gotham, and Robb Report, following her Communications and Fashion studies at the University of Wisconsin-Madison. Under Batkin's leadership, ITKE has earned recognition as a Condé Nast travel specialist for New York and joined the Virtuoso network in 2013, becoming one of its youngest agencies. The company later secured a significant investment from Certares. Beyond ITKE, Batkin serves as CEO of VacationStyle, a fashion and travel website, and contributes to In the Know Traveler, an online travel magazine. Her work as a travel content creator has appeared in publications such as Condé Nast Traveler and The New York Times.

English