Boutique Hotel Owners Conference

An annual conference dedicated to independent boutique hotel ownership, leadership, and innovation. Organized by the Boutique Lifestyle Leaders Association (BLLA), the event is a creator-driven gathering for hotel owners, operators, developers, and investors. The agenda moves beyond standard industry topics to address capital solutions, regenerative business models, and the integration of technology and wellness. Held each September in Westlake Village, California, the two-day gathering emphasizes direct dialogue over large-scale exhibition. The format prioritizes expert-led workshops, interactive panels, and intimate discussion circles – a structure supported by a limited capacity of around 150 attendees and more than 30 speakers. This environment is designed to foster genuine connection and collaborative problem-solving. Discussions cover everything from F&B management and brand storytelling to operational excellence and crafting distinct hotel concepts. Tickets generally range from $995 for members to $1,695 for general admission.