Look for the old Ingólfsnaust building on Aðalstræti – Akkúrat takes up a corner inside, right in the heart of Reykjavík. The structure dates back to 1855, one of those 19th-century spaces that’s managed to hold onto its original bones. The entrance opens straight onto the street, and once inside, the layout feels open and deliberate. Shelving and display tables are arranged so people can move easily from one section to the next. Clothing racks line one wall, mostly sweaters and wool pieces from local designers, while tables in the center carry hand-painted ceramics, candles, and smaller home goods. Stationery and paper goods stack along a side shelf, and there’s always a spread of lifestyle accessories – everything from Kalda wool products to Verandi scrubs – set out within easy reach.
The shop leans into a minimalist Nordic look: pale wood, clean lines, and neutral colors. Lighting is soft but focused, set to show off the details in the ceramics and textiles. There’s no clutter – just a careful selection of high-end items, most made in Iceland or by other Nordic brands. The layout gives enough space to browse without bumping into anyone, even if a few people are moving through at once.
Akkúrat runs as a collaboration between Döðlur Studio and Sigrún Guðný Markúsdóttir, and the design influence shows in every corner. There’s a fitting area for trying on clothes, but no extra frills – just the shop itself. The building also houses the Icelandic Design Centre, so the space carries a bit of local history while people browse. Standard retail hours apply, though the exact opening times aren’t posted on the door. If needed, the shop answers at +354 868 7613. Most people end up wandering through for a while, drawn from one section to the next by the way everything’s laid out.
Akkúrat
