An online B2B marketplace event dedicated to the European adventure travel sector. Organized by ETOA and The Adventure Connection, Adventure Europe connects international tour operators, agents, and media with a network of European tourism suppliers – from DMCs to providers of local activities and accommodation. The event was established to showcase off-the-beaten-track European itineraries, filling a market gap previously dominated by events focused on Africa, Asia, and Latin America. Its definition of adventure moves beyond high-risk activities to encompass a broader spectrum of experiential journeys and soft adventure, promoting trips that challenge clients physically, geographically, or culturally. This focus on local interaction and community-based tourism attracts a global audience of sustainably-minded businesses. Held annually in the autumn, the virtual format centers on pre-set B2B appointments between buyers and suppliers, supplemented by insight sessions and spotlight talks covering trends and niches within the sector.
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